“Making your website work for you” email newsletter
Posted: 14 January 2012 Filed under: business networking, business tools, General, IT, marketing, web design, work-at-home Leave a comment »On Friday I sent out the first edition of my newsletter “Making your website work for you”. It’s purpose is to keep in touch with clients, former clients, people who have expressed interest or made enquiries about my services or have signed up to receive the newsletter.
As well as providing ideas for people to make their website deliver more benefit or profit for their business or organisation it’s purpose is also educational. I find that many clients or would-be clients are ignorant about what a website is, how it’s structured, how search engines work, how they can update their sites, what domains are and so on. My aim is to help improve their understanding – which will help them appreciate what it is I do for them as web designer, developer and marketer and what needs doing on a regular basis to keep their website delivering the benefits they hoped for.
See the January newletter on my website www.realcomnet.co.uk/newsletter001.html and if you like it sign up to receive my next newsletter by email.
My newsletter "Making your website work for you"
How social are you?
Posted: 8 January 2012 Filed under: business networking, business tools, marketing, web design Leave a comment »There’s a great buzz around social networking – using Facebook, Linked-in, Twitter, blogging and so on to generate more visits to your website and more business. Some clients have been advised by SEO practitioners to start blogging and set up a Facebook page in order to improve search engine rankings.
I think this needs to be considered very carefully.
Blogging and business Facebook pages have been put forward as a way to update your website yourself – usually quoting “it’s difficult to get web designers to update your website”. In some case this is true. I have picked up the pieces from several “abandoned” websites set up by designers who have no idea about marketing or customer service, or by students who have just moved on. A professional web designer will always consider how the client’s website is to be updated and maintained – either using a content management system (CMS), a support and updating contract or a combination. Read the rest of this entry »
