I received – completely out of the blue – an invitation to join someone’s network on LinkedIn. I resisted for a while and was then sent a reminder. The guy runs a search engine optimisation business, which is related to my work with web site marketing, so I thought I’d give it a try and see what it’s all about. It’s very easy to join the group and update my profile, although I had to choose between “Internet” and “Marketing and Advertising” as my business description – “Business development” or just “Marketing” might be preferable.
The idea is to make connections by inviting people or being invited to join your network. People put up requests for information, jobs, etc and you can reply or not. Being home-based it might be an opportunity to do that much heralded networking without having to eat nasty breakfasts and talk to a lot of people with nothing better to do. I’ll keep you posted.
